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SHŌWA 40 | MARCH 1965

トヨタがアフリカ諸国と交渉


TOYOTA NEGOTIATES WITH AFRICAN COUNTRIES

 T O Y O T A   I N   A F R I C A 

 オー・スネイル 富士山に登ろう でも、ゆっくり、ゆっくり 

O Snail; Climb Mount Fuji But slowly, slowly!

TOKYO, TOKYO BAY — AFTERNOON
_{THE LAND OF THE RISING SUN, Nippon-Nihon}

| In Tokyo, five Japanese men wearing French brand suits, away from journalists, in a private room, sit with representatives of the governments of the three African nations. Reason: Toyota wants to expand its business in Africa. The countries are Ganda, Sudan, and Congo, the construction cost will be fully paid by the company, it will generate jobs, benefiting the local economy. Toyota hopes to be successful in Africa by selling cheaper cars to the lower-class population and more expensive cars to the local middle and rich classes. But not only cars will be manufactured, but also trucks, pickup trucks, and buses. The cars will be redesigned for the Sudanese, Congolese, and Gandan markets. Negotiations were successful; Days after the meeting, a press conference was organized by Toyota President FUKIO NAKAGAWA, announcing that the company would be expanding its Empire. The first factory will be built in Khartoum, the capital of Sudan, and will begin construction in June this year, the second factory will begin construction in February 1968 in Kampala, the capital of Ganda, and the third factory is scheduled to begin construction built in March 1971 in Kinshasa, the capital of Congo. |

| FUKIO NAKAGAWA, _{Toyota President} | “Every dollar invested in the markets of African countries is not wasted money, in the future we will receive twice as much.”

アフリカ諸国の市場に投資された1ドルは無駄ではなく、将来的には2倍の金額を受け取ることになります。

| Each factory will generate 1,200 jobs. However, the idea of expanding Toyota’s empire to three African nations did not come from Toyota’s president but from Prime Minister EISAKU SATO. In December 1964, Toyota’s president met with Japan’s head of government and SATO asked Toyota to expand its factories to three African nations, to improve the country’s image further. NAKAGAWA accepted the Prime Minister’s proposal. This is an opportunity further to strengthen the Japanese automotive industry on the African continent. Toyota wants to lead the automobile industry in Sudan, Congo, and Ganda. |