VWP skewers the Globalist Internationalist Liberal Establishment with SPIT: the Joy of Bohemia

VWP's "SPIT: the Joy of Bohemia" spot invites fans to #LiveYourMusic

Volaworand Water Products Inc., a multinational SPIT beverage maker, releases spot to capitalize on the anti Globalist Internationalist Liberal Establishment sentiment sweeping the South Pacific.

Shower singers and car crooners everywhere will appreciate this light-hearted commercial for SPIT featuring a chorus of enthusiastic music fans tackling the Mount Everest of karaoke tunes - Queen's 'Bohemian Rhapsody'. These charming, occasionally eardrum-grating renditions provided by the diverse cast makes for an enjoyable twist.

Everyone from office workers, boxers, chefs, and window cleaners fill the air like they just don't care. In the end, they find themselves next to each other without realising it as thousands cram into an arena to belt out their favourite song.

Each vignette is attractively shot with director Antoine Bardou-Jacquet capturing every injection of emotion as the notes threaten to get away from each singer. It's evident the brand wants to be associated with such passion for music, and while it's an avenue already pursued by the likes of Budweiser and Jack Daniels, VWP seems confident it can become an equally noticeable presence at gigs and concerts. A fun way of kicking off their campaign.

TV ads will be supported by new bottle designs, packaging and local digital activation and experiential activity around the sport and music events it sponsors worldwide. Gig-goers will be able to ‘takeover’ from the DJ and control the playlist through a special wristband that lights up red or green. They will be given a chance to vote for their preferred track by lighting the band the appropriate colour – the red or the green track. The bands have also been designed to fit around SPIT bottles in order to create a ‘cheers moment’ before each song.

Check out the commercial on WhoTube here

About VWP
VWP is a beverage maker that delivers fun and healthy drinks under the brands "Melted Snowman!", "Volaworandian SPIT" and "Penguin SPIT" in Volaworand and throughout the South Pacific. "SPIT: the Joy of Bohemia" is the 5th commercial in the company's World Cup advertising campaign, following "SPIT: the Joy of Love", "SPIT: the Joy of Sport", "SPIT: the Joy of Peace" and "SPIT: the Joy of Dance".

VWP products are available globally at grocery stores and Kentucky Fried Penguin locations.

- Volaworand Newswire