The Empire of North Lunch is a massive, genial nation, ruled by Fritz Frieda Ady with an even hand, and renowned for its anti-smoking policies, multi-spousal wedding ceremonies, and public floggings. The compassionate, devout population of 2.624 billion North Lunchians are highly moralistic and fiercely conservative, in the sense that they tend to believe most things should be outlawed. People who have good jobs and work quietly at them are lauded; others are viewed with suspicion.

The enormous government juggles the competing demands of Administration, Education, and Healthcare. It meets to discuss matters of state in the capital city of City Page. The average income tax rate is 96.2%.

The frighteningly efficient North Lunchian economy, worth 448 trillion Seins a year, is quite specialized and dominated by the Information Technology industry, with significant contributions from Tourism, Arms Manufacturing, and Retail. Average income is an impressive 171,082 Seins, and evenly distributed, with the richest citizens earning only 2.0 times as much as the poorest.

Moonshine has made a resurgence, bins outnumber trees in city parks, popular cartoon characters frequently appear in government-sponsored PSAs reminding students to say no to drugs, and gene-engineered sewerjacks don't smell but they do stink. Crime, especially youth-related, is totally unknown, thanks to a well-funded police force and progressive social policies in education and welfare. North Lunch's national animal is the fox, which frolics freely in the nation's many lush forests, and its national religion is Moonlight Night.

North Lunch is ranked 8,857^th in the world and 254^th in the South Pacific for Smartest Citizens, with 98.1 quips per hour.