The Brand of New Kowloon Bay is a colossal, orderly nation, ruled by Josephine Windham with an iron fist, and renowned for its multi-spousal wedding ceremonies, public floggings, and state-planned economy. The hard-nosed, cynical, humorless population of 5.795 billion Kowloonis are ruled by a mostly-benevolent dictator, who grants the populace the freedom to live their own lives but watches carefully for anyone to slip up.

The medium-sized, corrupt, well-organized government juggles the competing demands of Defense, Education, and Administration. It meets to discuss matters of state in the capital city of Neu Miltonford. The average income tax rate is 98.7%.

The frighteningly efficient Kowlooni economy, worth a remarkable 1,818 trillion Bay Dollars a year, is driven entirely by a combination of government and state-owned industry, with private enterprise illegal. The industrial sector, which is broadly diversified, is led by the Information Technology industry, with significant contributions from Arms Manufacturing, Book Publishing, and Beef-Based Agriculture. Average income is an amazing 313,886 Bay Dollars, and distributed extremely evenly, with little difference between the richest and poorest citizens.

The crispy fried liver of a Sandclawed Phoenix is prized as a tasty treat by vagrants, people who stay late at the office often come home to find their own funeral being planned, no personal detail is too tiny for the suede-denim census police, and the government spends more on chasing distant comets than on basic infrastructure. Crime, especially youth-related, is totally unknown, thanks to a capable police force and progressive social policies in education and welfare. New Kowloon Bay's national animal is the Sandclawed Phoenix, which is also the nation's favorite main course, and its national religion is Kowlooni Christianity.

New Kowloon Bay is ranked 302,576^th in the world and 1,093^rd in 10000 Islands for Highest Unexpected Death Rate, scoring 17.03 on the Bus Surprisal Index.