The Federal Republic of New Bobby is a huge, orderly nation, renowned for its compulsory military service, irreverence towards religion, and absence of drug laws. The hard-nosed, cynical population of 834 million New Bobbyians are ruled with an iron fist by the dictatorship government, which ensures that no-one outside the party gets too rich. In their personal lives, however, citizens are relatively unoppressed; it remains to be seen whether this is because the government genuinely cares about its people, or if it hasn't gotten around to stamping out civil rights yet.

The medium-sized, corrupt, well-organized government juggles the competing demands of Healthcare, Industry, and Defense. The average income tax rate is 42.7%, but much higher for the wealthy.

The powerhouse New Bobbyian economy, worth 62.7 trillion Paws a year, is fairly diversified and led by the Soda Sales industry, with major contributions from Arms Manufacturing, Retail, and Tourism. Black market activity is extensive. State-owned companies are common. Average income is 75,202 Paws, and evenly distributed, with the richest citizens earning only 2.3 times as much as the poorest.

Many friends and relatives of Leader have been given ambassador jobs in tropical island nations, urban graffiti is hand-calligraphed in perfectly kerned elegant fonts, graverobbers claim they're acting within the interest of 'scientific preservation', and elevator music has been replaced by thrash metal played at maximum volume. Crime, especially youth-related, is totally unknown, thanks to a capable police force and progressive social policies in education and welfare. New Bobby's national animal is the Hedgehog, which frolics freely in the nation's many lush forests.

New Bobby is ranked 36,278^th in the world and 986^th in The East Pacific for Highest Drug Use, scoring 97.4 on the Pineapple Fondness Rating.